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by Munro Research

Electronic Cigarettes (Advertising and Legal Age of Purchase) Bill


Official Summary

A Bill to prohibit the advertising of electronic cigarettes; to prohibit the sale of electronic cigarettes to persons under the age of 18; and for connected purposes.

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Overview

This bill aims to regulate the sale and advertising of electronic cigarettes in the UK, mirroring existing laws for tobacco products. It will raise the minimum legal age for purchase to 18 and ban advertising.

Description

This bill introduces two key provisions:

Advertising Ban

The bill extends the existing Tobacco Advertising and Promotion Act 2002 to include electronic cigarettes. This means advertising of e-cigarettes will be subject to the same restrictions as tobacco advertising.

Minimum Purchase Age

The bill mandates that the Secretary of State create regulations within 12 months to prohibit the sale of electronic cigarettes to individuals under the age of 18, utilizing the powers granted under section 92 of the Children and Families Act 2014. Consultation will occur before finalizing these regulations.

The bill defines an "electronic cigarette" as a device designed to deliver nicotine via inhaled aerosol.

Government Spending

The bill's impact on government spending is not explicitly stated. The cost of creating and enforcing the new regulations will need to be considered, but no figures are provided in the bill itself.

Groups Affected

  • E-cigarette retailers: Will be subject to new regulations concerning sales and advertising.
  • E-cigarette manufacturers: Advertising and marketing activities will be restricted.
  • Young people under 18: Will be prevented from legally purchasing e-cigarettes.
  • Public health officials: Will potentially see a decrease in youth vaping.
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