Sugar in Food and Drinks (Targets, Labelling and Advertising) Bill
Official Summary
A Bill to require the Secretary of State to set targets for sugar content in food and drinks; to provide that added sugar content on food and drink labelling be represented in terms of the number of teaspoonfuls of sugar; to provide for standards of information provision in advertising of food and drinks; and for connected purposes.
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Overview
This bill aims to reduce sugar consumption in the UK by setting targets for sugar content in food and drinks, mandating clearer sugar content labelling, and regulating the advertising of sugary foods.
Description
The bill compels the Secretary of State to establish targets for total sugar consumption within six months of the bill passing, based on advice from the Food Standards Agency (FSA). These targets may vary depending on demographics (age, gender, etc.). The FSA will also be tasked with providing public health advice and translating World Health Organisation sugar intake recommendations into teaspoon measures. The bill also mandates that food labels clearly state added sugar content in teaspoons (4 grams per teaspoon) and introduces advertising regulations. These regulations may include declaring sugar content in teaspoons on advertisements, prohibiting “healthy” or “low-fat” claims on foods with over 20% sugar, and restricting high-sugar food advertising on television before 9 pm.
Government Spending
The bill does not directly specify government spending figures. However, implementing the new regulations and targets will likely incur costs related to administration, enforcement, and public awareness campaigns. The exact financial impact remains to be determined.
Groups Affected
The bill will affect numerous groups:
- Food and drink manufacturers: Will need to adjust product formulations and labelling to meet the new targets and regulations.
- Food retailers: Will be responsible for ensuring compliance with new labelling requirements.
- Advertising agencies: Will need to adapt their advertising strategies to comply with the new rules regarding sugar content declarations and restrictions.
- Consumers: Will benefit from clearer labelling, potentially making healthier choices easier.
- Public health bodies: Will benefit from improved data on sugar consumption and potential progress towards improved public health.
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