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by Munro Research

Sugar in Food and Drinks (Targets, Labelling and Advertising) Bill


Official Summary

A Bill to require the Secretary of State to set targets for sugar content in food and drinks; to provide that added sugar content on food and drink labelling be represented in terms of the number of teaspoonfuls of sugar; to provide for standards of information provision in advertising of food and drinks; and for connected purposes.

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Overview

This bill aims to reduce sugar consumption in the UK by setting targets for sugar content in food and drinks, mandating clearer sugar labelling (in teaspoons), and regulating the advertising of sugary foods.

Description

The bill compels the Secretary of State to set targets for total sugar consumption in the UK within six months of receiving advice from the Food Standards Agency (FSA). The FSA will be required to provide advice on sugar content by food category, promote WHO guidelines on daily sugar intake (translated into teaspoons), and publish national sugar consumption data. These targets can be differentiated based on age, gender, or other relevant factors. The bill also amends the Food Safety Act 1990 to require added sugar content labelling in teaspoons (4 grams per teaspoon) on food products. Finally, it allows the Secretary of State to introduce regulations requiring sugar content declaration in teaspoons on food advertisements, prohibit “healthy” or “low-fat” claims for foods with over 20% sugar, and restrict advertising of high-sugar foods on television after the 9 pm watershed.

Government Spending

The bill does not specify direct government spending figures. However, costs may be incurred by the FSA in providing the required advice, and by government bodies in implementing and enforcing the new regulations. Further costs may be incurred by food businesses to meet the new labelling and advertising requirements.

Groups Affected

  • Food Manufacturers: Will face costs associated with reformulating products to meet targets, adjusting labelling, and altering advertising strategies.
  • Food Retailers: Will need to update their product information and advertising materials.
  • Advertisers: Will face restrictions on advertising high-sugar foods, particularly on television.
  • Consumers: Will benefit from clearer sugar labelling, potentially leading to healthier food choices.
  • Public Health Agencies: Will benefit from the data gathered and the potential improvement in public health outcomes.
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