Overview

This bill aims to make it illegal to charge different prices for essentially the same products or services simply because they are marketed towards men or women. It amends existing consumer protection regulations to explicitly prohibit gender-based pricing.

Description

The Gender-based Pricing (Prohibition) Bill amends the Consumer Protection from Unfair Trading Regulations 2008. Specifically, it adds a new clause (clause 32) to Schedule 1 of these regulations. This new clause explicitly prohibits businesses from charging different prices for products or services that are substantially the same, except where the difference is due to the product being intended for or marketed towards a specific gender. The bill applies across the entire United Kingdom and comes into effect three months after it becomes law.

Government Spending

The bill is not expected to have a significant direct impact on government spending. The implementation costs would likely be minimal, primarily involving updating existing consumer protection guidelines and enforcement processes.

Groups Affected

This bill will primarily affect businesses that currently engage in gender-based pricing practices. This could include retailers, service providers, and manufacturers. Consumers, particularly women who are often subject to higher prices, would be positively impacted by the bill, potentially leading to reduced costs for goods and services.

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