Overview

This bill aims to ban businesses from offering lower prices to new customers than to existing customers. The goal is to create a fairer pricing system for all consumers, preventing businesses from prioritizing attracting new customers over retaining existing ones through price manipulation.

Description

The Consumer Pricing Bill seeks to prohibit preferential pricing for new customers. The Secretary of State will create regulations to enforce this ban. These regulations will define the specifics of what constitutes "preferential pricing" and will outline the penalties for businesses found violating the law. These regulations will need to be approved by both Houses of Parliament before they come into effect. The bill applies to England, Wales, Scotland, and Northern Ireland and comes into force immediately upon passage.

Government Spending

The bill doesn't specify direct government spending figures. However, the cost of implementing and enforcing the regulations (staffing, legal processes, etc.) will increase government expenditure. The exact amount is not detailed in the provided text. Potential savings for consumers through fairer pricing are difficult to predict.

Groups Affected

• Businesses: Businesses offering discounts or lower prices to attract new customers will be directly affected and may face fines if they violate the regulations. This could impact their marketing strategies and profitability.
• Existing Customers: This group stands to benefit from potentially higher prices or more consistent pricing than they currently face.
• New Customers: This group may face higher initial prices for goods and services.
• Government Agencies: Agencies will be responsible for the implementation and enforcement of the new regulations, requiring additional resources.

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