Overview

This bill aims to tackle the unrealistic body image portrayed in advertising, broadcasting, and publishing by requiring a logo on images of human bodies or body parts that have been digitally altered to show unrealistic proportions. It proposes a self-regulatory approach initially, with statutory measures as a backup if self-regulation fails.

Description

The bill mandates that advertisers, broadcasters, and publishers display a standardized logo on images of human bodies or body parts digitally altered to unrealistic proportions. The bill defines "fundamentally changed" as alterations creating an unrealistic or unachievable body image.

Self-Regulation

The bill prioritizes self-regulation through the Advertising Standards Authority (ASA). If the House of Commons approves ASA-proposed self-regulatory measures, these will be adopted. This approval requires a specific motion in Parliament.

Statutory Measures

If self-regulation isn't approved within one year, the Secretary of State will introduce regulations governing the use of digitally altered images. These regulations could establish criminal offenses (fines) and/or civil sanctions for non-compliance. Any such regulations must be approved by both Houses of Parliament.

Duration

The self-regulation approval process has a one-year time limit. Statutory measures will take effect after that year, unless self-regulatory measures are approved before then.

Government Spending

The bill doesn't specify direct government spending. Costs may arise from implementing and enforcing regulations if self-regulation fails, but the exact amount is undetermined.

Groups Affected

• Advertisers: Required to display the logo on affected images; potential fines or civil sanctions for non-compliance.
• Broadcasters: Similar requirements and potential penalties as advertisers.
• Publishers: Similar requirements and potential penalties as advertisers.
• Advertising Standards Authority (ASA): Responsible for developing and implementing self-regulatory measures.
• Parliament: Responsible for approving self-regulatory measures and statutory instruments.
• Public: Potentially benefits from a more realistic portrayal of body image in media.

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