Overview

This bill aims to tackle the unrealistic body image portrayed in advertising, broadcasting, and publishing by requiring a logo to be displayed on images of human bodies or body parts that have been digitally altered to present unrealistic proportions. The bill allows for self-regulation initially, with government intervention if self-regulation proves inadequate.

Description

The Digitally Altered Body Images Bill mandates that advertisers, broadcasters, and publishers display a standard logo on images of human bodies or body parts digitally altered to unrealistic proportions. The bill defines "fundamentally changed" as alteration to an extent that presents an unrealistic or unachievable body image.

Self-Regulation

The bill prioritizes self-regulation through the Advertising Standards Authority (ASA). If the House of Commons approves the ASA's proposed self-regulatory measures, these will be implemented.

Statutory Measures

If the ASA's self-regulatory measures are not approved, the Secretary of State will create regulations to govern the use of digitally altered images. These regulations could include criminal offences (punishable by fines) and/or civil sanctions for non-compliance and must be approved by both Houses of Parliament.

Implementation and Duration

Sections 1 and 2, along with the commencement and extent clauses, take effect upon the bill's passing. Section 2, regarding ASA approval, expires after one year. Section 3, covering statutory measures, comes into force after one year unless self-regulation is approved earlier. The bill applies to England, Wales, Scotland, and Northern Ireland.

Government Spending

The bill's financial impact is not explicitly stated. Costs could arise from implementing and enforcing regulations, particularly if self-regulation fails and statutory measures are necessary. The exact financial implications remain unclear.

Groups Affected

• Advertisers: Required to display the logo on digitally altered images, facing potential fines or civil sanctions for non-compliance.
• Broadcasters: Similar requirements and potential penalties as advertisers.
• Publishers: Similar requirements and potential penalties as advertisers.
• Advertising Standards Authority (ASA): Responsible for developing and implementing self-regulatory measures.
• Secretary of State: Responsible for creating regulations if self-regulation is unsuccessful.
• Parliament: Required to approve both the self-regulatory measures and any statutory instruments.
• Public: May benefit from a reduction in exposure to unrealistic body image portrayals.

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